Liquid Death introduced itself to society in January 2019. Going after the younger crowd as its target market, it is grabbing attention through incredible marketing.

With so many bottled water companies fighting for a place in consumer’s hearts and households, Liquid Death has taken a totally different approach, differentiating itself just enough that its marketing ploys might just drive this company forward. Death to plastic, it claims, using aluminum cans for its mountain water product.

The website is crazy, to put it mildly, but the message is clear. Sell your soul and become part of the Liquid Death cult, which may sound ominous (as intended), but spins to a positive as this company gives 5 cents from every can sold to help clean up plastic pollution.

It’s water. It tastes like water. It has a claim of 7.6+ pH, tapped from the Austrian Alps, “deep below a few hundred feet of stone”. But Liquid Death really isn’t about the water—it’s about the marketing. It’s taking a product that has become mainstream and creating a niche.

So here’s an idea for you. If you have someone who is hard to find a gift for, Liquid Death might just be the answer. It will certainly stir up conversation at the dinner table.  

The price is right, and shipping is fast, but I must ding them on their aluminum cans. Every can in the 12-pack of Tallboys I purchased has dents. It’s hard to share the Liquid Death “love” with family and friends with dented cans—a definite bummer.

Regardless, I always enjoy a good story and applaud entrepreneurial spirit, and Liquid Death delivers both.

You simply must visit the Liquid Death website. It’s entertaining. And while you’re there, make a purchase. Why not? You get to support true entrepreneurs and #deathtoplastic. And be sure you tell them IMBHO sent you their way!

PS You can also read more about the entrepreneurs behind the brand on Beverage Daily.