Eat Your Coffee bad business
The coffee trend is real, and it’s not always at Starbucks.
Maybe you’re looking for an alternative to drinking a cup of coffee in the morning. Maybe you’d like to Eat Your Coffee. If that’s the case, then you’ll want to read this blog and find out more.
“Originally founded by coffee-deprived college students, Eat Your Coffee is on a mission to help people get energized and get more done with naturally-caffeinated snacks made with real, ethically-sourced ingredients. Every Eat Your Coffee Snack is caffeinated with real, direct-trade coffee and made with real foods so you can feel good with every energizing bite.” – Eat Your Coffee: About Us
The product itself is okay, but ultimately there were mixed reviews. The texture was good, but sometimes the flavor profiles didn’t deliver. For instance, the Peanut Butter Mocha bar lacked peanut butter. The Fudgy Mocha Latte was better, with both chocolate and coffee coming through. But there wasn’t anything about these bars that made them special–that differentiates them from the rest of the products in this space.
But wait… there’s more.
What turned us off the most from this company is the way they do business. You can get three free bars, just pay shipping, so you can try the product. Great! But as you check-out, you get enrolled automatically in their subscribe and save program. What? Bad business!
Yes, you can unsubscribe by going back to the site and clicking unsubscribe, though we had to search a bit to find how to do this. It’s such a pain in the butt to do this. And if you miss the note at very bottom of the order screen that says they have subscribed you, another shipment of three bars arrives at your house in 15 days. smh…
That’s just not good business in any world. Consumers should always be given a choice of subscribing or not subscribing. If the product stands up to the hype, consumers are happy to subscribe. But if it’s forced on us without choice, forget it. IMBHO-no! We won’t be buying again.
Even if these were the best energy bars on the planet, we wouldn’t purchase again. Did we mention it’s bad business?
