Founder, Bethany McDaniel, proves a good idea and hard work can pay off in a big way. Her company, Primally Pure, offers skincare products with recognizable ingredients.

We recognize Bethany’s entrepreneurial spirit and give her and Primally Pure an IMBHO-yes!

With a belief system of fewer ingredients is better, Primally Pure has a fantastic lineup of products. We are highlighting their Blue Tansy Body Oil, which is simply amazing.

It is body oil, so it goes on shiny, but the skin quickly absorbs it and you end up with soft, non-greasy skin for the day. We used it on our elbows, chests and necks… three areas that need extra attention and don’t always get it. And the smell? So good with a fruity + floral aroma — not overpowering at all; instead there is a lightness to the fragrance.

The main ingredient in this product, blue tansy essential oil, calms irritations (bug bites, heat rash, etc.). It has anti-inflammatory and antihistamine properties, too. If you suffer from eczema, acne, or dermatitis, blue tansy could be your answer.

We have never seen a skincare product with such a clean ingredient list:

INGREDIENTS: Fractionated Coconut Oil, Sunflower Oil*, Kukui Nut Oil, Sweet Almond Oil*, Argan Oil*, Pomegranate Seed Oil*, Essential Oils of Geranium*, Blue Tansy* and Peppermint* (*Organic)

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“By definition, Primal means very basic and powerful, and that’s exactly the approach we take at Primally Pure… the most pure and powerful ingredients our planet has to offer to support radiant skin, a healthy body, and a happy self.” — Bethany McDaniel, CEO & Founder (+ farmer’s wife, mama bear, matcha lover, and bath taker)