If you’re looking for a trail mix that hits all the culinary notes, this is it--salty, sweet, spicy, crunchy and chewy.

The spice doesn’t overwhelm the flavor profile of the fruit and nuts, but hits you at the end and at the back of your throat. You’ll also feel the tingling on your lips from the Habanero, a reminder you just had a snack.

It’s a perfect blend of sprouted nuts, seeds and fruit. To get the full experience, make sure you don’t just pick out the pieces, but take a handful of everything and toss it in your mouth. Perfection!

This trail mix also hits all the health and wellness notes: gluten free, organic, vegan, sprouted, and no added sugar. The package touts this is an “all in one snack with taste and texture variety” and we agree. Wickedly Prime Fiery Mango Trail Mix gets an IMBHO-yes!

Wickedly Prime is an Amazon Private Brand. It’s the company’s first major push into perishable foods. You can think of it like a Trader Joe’s brand. Trader Joe’s stocks its stores with products that have the Trader Joe’s label. Even though it’s Private Brand or Store Brand (also known as private label), you’re still getting the same quality because products are produced by third-party manufacturers that also produce the name brand products like PepsiCo and Snyder’s-Lance. The only difference between a Private Brand product and a national brand product is the price, with Private Brand holding a substantially lower price.

While we couldn’t find any information on price differences between Wickedly Prime and national brands, we did find that Trader Joe’s products are 37 percent cheaper than national brands on average. (Source: eater.com)

Also, don’t think of Store Brands as generic because they are anything but “generic”. Store Brands offer the same quality as national brands and often even better quality.

So next time you’re shopping, buy the Store Brand (or Private Brand of the store). You’ll be amazed how great these products are… just like how great Amazon’s Wickedly Prime Fiery Mango Trail Mix is. We couldn’t get enough!