Kettle & Fire incomplete

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I first learned of the Kettle & Fire brand at the Natural Products Expo West in Anaheim, California a couple of years ago. Bone broth was quickly becoming a trend then, and it has continued to pique the interest of consumers.

I’m not new to bone broth; my mom makes bone broth and keeps batches in the freezer. It’s a great healing aid when your immune system has been compromised. And her bone broth is extraordinary.

When I tried the Kettle & Fire bone broth, I was disappointed. It just didn’t have the deep flavors of the bone broth I’ve grown to know and love; in fact, it didn’t have much flavor at all. So beyond the expo, I didn’t make any purchases of Kettle & Fire’s bone broth.

Recently, I saw an online ad for Kettle & Fire soup, and because the broccoli cheddar soup is Keto with only 6 grams of net carbs per 16.9 oz tetra pack, I knew I had to try it. This time, I was not as disappointed with Kettle & Fire. The soup is good (not great), but adding both salt and pepper helped kick up the flavor a bit.

The box claims one serving is a cup, but I’ve never known anyone who can survive on a single cup of soup. I’m glad this soup tasted better than the bone broth, because a single box set me back $7.99. Needless to say, with that price point I won’t be in a rush to purchase more.

I always like to learn the story behind a company, so I went to the Kettle & Fire website. Unfortunately the story of how this company began is clear at the bottom of the About page. I find this unfortunate because I believe if consumers can relate to how a company is started or relate to the owners of a company, then they’re more likely to try to the products. When the story is hidden at the bottom of the page, fewer people are likely to read it. But it is there, so scroll to the bottom.

To be honest, I wish there was more to the story, like when did the company launch its first products? I noted their search for bone broth in 2013, but how long did it take to fill the void and launch Kettle & Fire? I guess what I’m saying is, I want to know more. Their story feels incomplete, much like the bone broth I tried a couple of years ago.

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